Top 6 Things to Look for When Choosing a Printing Company
There are a lot of Chicago commercial printers to choose from, so in order to choose one that is going to work for your needs, you need to look at certain qualities. Here are some things you should look for when making your decision.
Each printing company caters to different capabilities and they are set up to do different things. Many commercial companies will offer both conventional and digital printing, but each company is unique. This means you need to do research in order to figure out their capabilities. When trying to do your research, either speak with an account representative or spend some time on their website. You need to choose a company that has the capabilities to suit your needs, whether they are materials, schedules, complexity, or special needs, like large format printing. When spending time on the company’s website, look for pages that are titled “Solutions” or “What We Do” in order to figure out what services are available.
The idea is to build a long-term relationship with your custom printing Chicago Company, so it’s important to choose a company that will offer the customer service that you require. You can read reviews on Google or Yelp to help you get an idea of the kind of service they provide to other customers. See if they have any testimonials on their website. Testimonials on a website are only going to be the positive, but you can get an idea of what kind of company they are from there. Do they have fast turnaround times? If you have questions and are in conversations with them, are they responding quickly? You can also ask for references from past customers. See if you will be assigned a customer service rep or if you will have to talk to someone new every time there is an issue.
The best way to get an idea of what they offer is by asking for samples from Chicago printing services. Samples are usually going to be displayed on the website, but if you need samples for work that more closely resemble the work you need done, make sure you ask. A reputable company should be able to provide this. These samples will give you an idea of the quality of their products, which is important when determining which company to choose.
See how long the Chicago custom printing company has been in business. If the company has been around a while, there is a reason behind that. Check their “About Us” section to give you some information on their background. Reputation and track record are important. If they have been in business for years, they have been able to keep up with current printing trends and likely have a plan for the future.
Choose a company with a record of working with its customers, instead of just making decisions on its own. The more complex a printing job is, the more collaboration you will want. The company you choose should listen and work with you to make sure your needs are met.
While pricing shouldn’t be the only factor that you use to choose a printing company, competitive pricing is important. It’s not always true that the more money you spend the better quality your product is. Sometimes pricing is available online, and other times you have to get a quote dependent on your needs. Remember that paper type, type of printing, like offset printing Chicago, and finish can affect pricing. When you are looking at an estimate, make sure you know what is included. Estimates should be detailed.